Selected workProject 03

Highfold Coffee

A specialty coffee subscription shop that brings each origin to life — and makes it effortless to choose a coffee, set a delivery rhythm, or send one as a gift.

Category
Specialty coffee — Coffee subscription shop
Scope
E-commerce UX, visual identity, storefront design
Platform
Designed for Shopify

01 / Project goal

The brief

Design an online shop for a specialty coffee roaster whose business centres on recurring subscriptions, with one-off bags and gifting alongside.

Subscriptions can feel like a commitment, and coffee choices can feel technical. The goal was to tell each coffee’s origin story with warmth, turn subscription setup into three simple choices with the price always visible, and give gift buyers their own straightforward path.

02 / Design direction

Its own identity

Rich, warm and crafted. A deep espresso base with copper and crema accents, a characterful serif for headlines, and moody, low-key photography of brewing and origin landscapes — so the shop feels like walking into a good café.

Typography · Zodiak & SwitzerHighfoldZodiak gives the brand its voice in headlines; Switzer keeps product information clear and easy to scan.
Colour palette
Espresso
#1c1411
Roast
#2b201a
Copper
#c47a45
Crema
#e9c79e
Milk
#f2e6d8
Ripe red coffee cherries on a misty highland coffee farm
Kraft and brown coffee bags with roasted beans on dark slate
Dark gift box with coffee bags and a cup tied with copper ribbon
  1. 01

    Origin as the story

    Region, altitude, process and tasting notes are presented as a simple, consistent set of facts for every coffee.

  2. 02

    Three choices, one price

    Coffee, bag size and delivery frequency — with the price per delivery updating as each choice is made.

  3. 03

    Gifting without friction

    A dedicated gift path with fixed durations, a personal message and a chosen send date.

03 / Key e-commerce features

Built for the shopping journey

  • 01

    Three-step subscription builder

    Choose a coffee, a bag size and a grind, with a running summary and price per delivery always in view.

  • 02

    Delivery frequency selection

    Every week, every two weeks or every four weeks — chosen up front and changeable at any time.

  • 03

    Pause, skip or change

    A self-serve account area for skipping a delivery, switching coffee or pausing, without contacting support.

  • 04

    Origin pages

    Each coffee gets a short origin story with region, altitude, process and tasting notes in a consistent format.

  • 05

    Gift subscriptions

    Fixed-length gifts of 3, 6 or 12 months, paid once, with a personal message and a chosen start date.

  • 06

    One-off bags

    Every coffee can also be bought as a single bag, so customers can try before they subscribe.

04 / Sample screens

From first look to checkout

01

Homepage

Atmospheric hero, a clear subscribe-or-gift choice and this month’s origin.

02

Subscription builder

Coffee, size, grind and delivery frequency — with the price per delivery always visible.

03

Gift subscription

A separate gifting path: duration, recipient, message and send date.

Planning something similar?

Let’s talk about your store.

A free 30-minute consultation to talk through your products, customers and the shopping experience you have in mind.

Book a Free Consultation All work

Next project · Fernwell Botanics — Skincare — Botanical skincare shop