Selected workProject 02
Nook & Paw
A modern pet essentials shop that feels as warm as a good home — and makes choosing the right bed, bowl or lead refreshingly simple.
- Category
- Pet — Modern pet essentials shop
- Scope
- E-commerce UX, visual identity, storefront design
- Platform
- Designed for Shopify
01 / Project goal
The brief
Design a friendly but polished online shop for well-made everyday pet essentials — beds, bowls, toys and walking gear — for dogs and cats.
Pet owners care about two things: will my pet love it, and will it fit? The goal was to organise the shop around pets and their daily moments, answer sizing and care questions on every product, and keep the path from browsing to basket short and reassuring.
02 / Design direction
Its own identity
Warm, lived-in and upbeat. Terracotta, oat and mustard tones taken from real homes, a confident rounded grotesk for headings, and natural lifestyle photography of pets being pets — balanced with clean product shots for the detail customers need.
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- 01
Pet first, then need
Customers start with their pet, then shop by moment — Rest, Play, Walk and Mealtime — instead of a long product menu.
- 02
Answer the fit question
Size guidance by pet weight appears on every product that needs it, right next to the size choice.
- 03
Friendly, still polished
Rounded shapes and warm copy, with a calm layout and consistent detail that keeps the shop feeling premium.
03 / Key e-commerce features
Built for the shopping journey
- 01
Shop by pet and by need
Dogs and cats each have their own entry point, then four everyday categories: Rest, Play, Walk and Mealtime.
- 02
Size guidance by weight
Beds, harnesses and bowls show recommended sizes by pet weight, so customers choose confidently first time.
- 03
“Good to know” details
Materials, care, dimensions and what’s washable — presented as short, scannable facts on every product.
- 04
Colour variants in context
Colour swatches switch product and lifestyle imagery together, showing how each option looks at home.
- 05
Helpful filtering
Listings filter by pet, size and colour, with clear counts so customers never hit an empty page.
- 06
Basket with delivery progress
A persistent basket shows progress towards free delivery and keeps checkout one tap away.
04 / Sample screens
From first look to checkout
Homepage
Warm lifestyle hero and pet-focused categories as the main way in.
Product detail page
Colour, size by pet weight and “good to know” details right where decisions are made.
Category listing
Filters by pet, size and colour with lifestyle and product imagery side by side.
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